Google ranking

Reasons Why Your Google Ranking Dropped Dramatically

If you’ve been keeping an eye on your website’s Google ranking, you may have noticed that it has dropped dramatically in the past few weeks. Don’t panic! It’s not the end of the world. According to SEO company Malaysia, there are many reasons why this could happen, and most of them are relatively easy to fix. In this blog post, we will discuss some of the most common reasons for a dramatic drop in Google ranking, and how to correct them.

Ranking on Irrelevant Keywords

One of the most common reasons for a drop in Google ranking is ranking on irrelevant keywords. When a website ranks for a keyword that is not related to its topic, it is considered irrelevant. This can happen if the website is using broad match or exact match keywords. For example, if a website about dog food ranks for the keyword “pets”, it would be considered irrelevant. As a result, the website would see a drop in its Google ranking. There are a few ways to avoid this problem. First, make sure to use relevant keywords in your website content. Second, use negative keywords to exclude unrelated keywords from your campaigns. By following these tips, you can avoid the common problem of ranking on irrelevant keywords.

Broken Redirects

One of the most common reasons for a sudden drop in Google ranking is broken redirects. Redirects are using to send visitors from one page to another, and they are often using to track clicks and other user interactions. However, if a redirect is broken, it can cause users to be sent to a page that doesn’t exist, which can result in a dramatic drop in ranking. Fortunately, there are a few simple steps that can be taken to prevent this problem. First, make sure that all redirects are tested regularly to ensure that they are working properly. Second, use only reliable and well-tested redirection services. And finally, make sure to monitor your website for any new or changed redirects. By taking these precautions, you can help ensure that your website maintains its high Google ranking.

Lost Backlinks

If you’ve noticed a sudden drop in your Google ranking, it could be due to lost backlinks. Backlinks are links from other websites to your website, and they’re an important part of SEO. They help Google understand what your website is about and how popular it is. When backlinks are lost, it can have a negative effect on your ranking. There are a few reasons why backlinks may be lost. Perhaps the website that was linking to you change its URL, or maybe the link was removing due to a redesign. In any case, it’s important to keep an eye on your backlinks and make sure they’re all still active. If you notice any that are no longer working, reach out to the website owner and ask them to update the link. Taking these steps will help you maintain a good Google ranking.

Manual Actions

One of the most common reasons for a dramatic drop in Google ranking is manual actions. This is when Google employees manually review your website and determine that it is in violation of Google’s Webmaster Guidelines. Manual Actions can be issued for a variety of reasons, but some of the most common include spammy or manipulative links, keyword stuffing, and doorway pages. If you receive a manual action, you will need to take steps to fix the issue and submit a reconsideration request to Google. In some cases, it may take a few months to resolve the issue and regain your original ranking. However, if you don’t take action, your website will likely continue to lose ground in the search results. As such, it’s important to be aware of the potential for manual actions and take steps to avoid them.

Algorithm Changes

A website’s Google ranking can be very volatile, and even a small change can cause a sudden drop. However, one of the most common reasons for a dramatic drop is an algorithm change. Google is constantly tweaking its algorithms in order to improve the quality of its search results. While these changes are usually small and gradual, occasionally Google will make a major update that can have a significant impact on ranking. In some cases, websites that were once on the first page of results may find themselves buried on the fifth or even tenth page. If you’ve noticed a sudden drop in your website’s traffic, it’s worth checking to see if there have been any major algorithm changes. If so, there’s not much you can do except wait for your website to adjust and start climbing the ranks again.

Depend on Geolocation

Geolocation is one of the most common reasons for a dramatic drop in Google ranking. When your website’s content is not properly optimizing for the geographic area in which it is locating at, it can cause a significant drop in your search engine ranking. In order to ensure that your website is properly optimizing for geolocation, you should consider using a geolocation-based keyword research tool. This type of tool will allow you to see which keywords are being use in searches from different geographic areas. You can then use these keywords to optimize your website’s content for those same geographic areas. By properly optimizing your website’s content for geolocation, you can help to ensure that your website maintains a high search engine ranking.

Page Speed

Page Speed is one of the most common reasons for a dramatic drop in Google ranking. The average user expects a page to load within 2 seconds, and if it doesn’t, they’re likely to click away. Page speed is also a key factor in mobile search, since users are even less likely to wait for a slow-loading page on their smaller screens. Google takes both of these factors into account when determining search rankings, so it’s important to make sure your pages are as fast as possible. There are a number of ways to improve page speed, including optimizing images, using caching, and minifying HTML and CSS. By taking these steps, you can help ensure that your pages load quickly and rank high in search results.

Click-Through Rate Changes

Click Through Rate (CTR) is one of the most important ranking factors in Google’s algorithm. CTR measures the number of times a user clicks on a search result. It is using to help Google determine the quality of a website. A high CTR means that users are finding your website relevant and useful, and it will help to improve your ranking. However, a low CTR can be disastrous for your website. If you have a sudden drop in CTR, it is likely that your website will also experience a drop in ranking.

There are many potential causes of a low CTR. One of the most common is simply changes in user behavior. For example, if there is a sudden surge in searches for a particular keyword, you may see a drop in CTR as users click on other results that are more relevant to their query. Similarly, if there are changes in the way that Google displays search results, you may also see a drop in CTR. However, if you keep an eye on your CTR and take steps to improve it, you can minimize the impact of these changes on your website’s ranking.

Final Thought

These are some of the most common reasons for a dramatic drop in Google ranking. If you have noticed a sudden drop in your website’s traffic, it’s important to investigate the cause. In many cases, there is nothing that can be done to prevent a drop in ranking. However, if you take steps to improve your website’s CTR and page speed, you can help to ensure that your website maintains a high search engine ranking.

This article is posted on Posting Panel.

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