What is Magnum?

Magnum is a Belgian frozen yogurt and company name, initially created and produced by Frisco in Aarhus, Denmark, a piece of the Anglo-Dutch organization Unilever. It is sold as a feature of the Heartbrand line of items, which is possessed by Unilever in many nations and is accessible in sticks, tubs and nibbles. In Greece, the Magnum brand name has been possessed by Nestlé starting around 2005-2006 following its obtaining of Delta Ice Cream, so Unilever Ice Cream utilizes the Magic name. Follow mesbrand for more such articles.



The frozen yogurt referred to the present time as Magnum was created in the last part of the 1980s by Neil ‘Ned’ Lawrence, specialized head of Frisco in Sheffield, UK, a frozen yogurt producer. It was placed into creation in the harvest time of 1988 and was initially fabricated by Frisco in Sheffield. The first Magnum (later rebranded as Magnum Classic) comprised of a thick bar of vanilla frozen yogurt on a stick with a chocolate covering. Since there was no genuine chocolate that could endure temperatures of – 40 °C, a specially appointed chocolate must be created. The first Magnum weighed 86 grams and had a volume of 120 ml. The Aarhus production line was changed over into lofts, shops and a wellness community called “Friskohus” (The Frisco House) after the frozen yogurt organization brand. The Frisco brand is as yet utilized in Denmark.

The organization likewise started selling Magnum frozen treats in 1994 and a frozen yogurt sandwich in 2002.

Entertainer Roger Moore, known for his depiction of James Bond, broadly professed to have thought of the thought for Magnum, in spite of the fact that Walls (Ice Cream) denied any information on this, saying it was “an awesome story”.  It is one of the best ice cream brands.



Beginning in 1992, the organization added Magnum Almond, Double Chocolate, and White, among different flavors. In 2002, Magnum integrated milk chocolate into frozen yogurt with its raspberry organic product whirl. Minutes were presented which were reduced down frozen yogurt treats with caramel, chocolate, or hazelnut focuses, followed later in the year by “little”, “crunchy” (with almonds), and “light”. Late 2002 saw the send off of Magnum Intense, a chocolate truffle place covered with frozen yogurt and covered with chocolate, and the restricted release 7 Deadly Sins series of frozen yogurt, enhanced after the Seven Deadly Sins. Sins in 2005 was trailed by a more restricted release classification in which each flavor is named after one of the faculties: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum Sight.

In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, drew out a restricted release scope of frozen yogurts known as The Sixties Nine, which included names connected with the sixties: John Lemon, Wood Choc, Jamie Hendrix, Chocwork Orange, Peace Mango, Cinnamon on the Moon, Cheri Guevara, Candy Warhol and Guava Lamp. Purchasers who have gathered nine of these frozen yogurt sticks can send them to get a free Magnum T-shirt. The mind-boggling prevalence of the Chalkworks Orange brought about Streets selling it as the “Chocolate Orange” Magnum for a period, when the remainder of the reach was stopped. Additionally, the Peppermint Envy of the Seven Deadly Sins range became “Peppermint” and is as yet accessible in Australia today.

In 2008, Magnum carried new variations to the UK – Mayen Mystica, a chocolate frozen yogurt Magnum mixed with cinnamon, nutmeg and honey flavors; And Magnum minis are accessible in an assortment of flavors.

In 2020, Magnum presented new variations Rose Ruby and Salted Caramel. These are delivered in a tub that has a crackable external chocolate layer.



Entertainer Eva Longoria was the essence of Magnum in 2008. In 2008, Josh Holloway from Television Lost was picked as Magnum’s most memorable male representative in Turkey. Benicio del Toro and Caroline Correa featured in a TV advertisement for Magnum Gold, coordinated by Bryan Singer.

In 2021, to stamp the 700th commemoration of the passing of Dante Alighieri, another restricted version was sent off comprising of three frozen yogurts, each roused by one of the three cantichés of the Divine Comedy. To commend the commemoration, a work was additionally shared with the Italian painter Roberto Ferri, who delivered Il Bacchio di Dante e Beatrice (The Kiss of Dante and Beatrice), in association with the Scuderi del Quirinale. The canvas was shown at the Palazzo Firenze in Rome.

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