Things to remember as the holiday season approaches 1. Create a fantastic Christmas offer.
With so much competition from the “big guys” and other small businesses, coming up with a compelling offer may be the key to success this year.
Make the most of the marketing platforms that are important to you.
Your clients will be quite busy during the holidays. As a result, it’s critical to employ the correct channels to reach the right people at the right time.
Consider how people can locate and communicate with you on the internet. You’ll want to be able to communicate with both current and potential customers. Consider website optimization, email marketing, social media, and even online listing and review sites. You’ll want to consider your organic strategy as well as sponsored solutions like Google Search Marketing and social media ads to expand your reach.
Get organized and make a timetable for yourself.
Plan up your schedule and decide on the messaging you’ll use for each channel. To engage your present and potential customers, decide when you’ll run ads, send emails, and post on social media.
Make arrangements to stay in touch during and after the holidays.
Encourage new clients and prospects to sign up for your email list before and during the holiday season so you can keep in touch with them all year.
Christmas marketing ideas that must be implemented
It’s easy to become overwhelmed when it comes to holiday marketing. When in doubt, focus on executing at least one of these top four holiday marketing concepts to ensure success.
1. Provide a discount
A excellent offer must be engaging enough to entice individuals to take action. You may include a coupon in any email and customers can use it in-store or online to redeem it.
2. Arrange a gathering (in-person or online)
Hosting a Christmas event is an excellent opportunity to express gratitude to clients for their continuous patronage. It’s also a fantastic way to communicate with your audience in person.
3. Hold a competition
Contests are an excellent way to engage your audience and generate excitement around the holidays. Create a prize that your consumers will enjoy, and encourage them to participate by supplying their email address.
4. Always provide value to your clients.
If a campaign isn’t right for your company, you can still do something unique for your consumers by writing a thank-you email or providing a valuable gift.
Putting your Christmas marketing strategy into action
Now that you’ve done some planning and looked over our Christmas marketing ideas, it’s time to put your strategy into action! This holiday season, here are five essential things you should be doing for your small business.
1. Update the sites’ listings and reviews.
Consider all of the listings and review sites that come up when someone searches for your company name, products, or services. Don’t forget about Facebook, Google My Business, Yelp, and any other online listing pages that pop up in a search.
Wherever possible, update your information with holiday hours and any current deals.
2. Keep your website up to date
You’ll want to get them to your website so they can buy something or sign up for your email list so they can get a special deal.
Make sure your website has your holiday hours and discounts up to date as well.
4. Make your holiday email offer and send it out.
To advertise your holiday plans, remind people about critical dates and deadlines, and thank customers for buying small over the holiday season, use email as part of your holiday marketing campaign.
5. Use sponsored advertising to amplify your efforts.
Using paid ads on social media and Google, you may increase the likelihood of people finding your company or organization.
Encourage individuals to sign up for your email list to receive your unique holiday offer or to take advantage of your holiday deal immediately.
Making preparations for post-holiday success
It’s critical to stay top-of-mind after Christmas to keep the festive spirit alive.
Many customers continue buying after the holidays until January 1st. More than 66 percent of Americans intended to shop during the last week of December in 2020, according to the National Retail Federation.
Use the three suggestions below to keep your winning streak going long into 2022 and beyond.
1. Hold a post-holiday sale or promotion.
With a special end-of-year or after-holidays sale, you may stay top-of-mind and promote purchases. With a special offer, you can reach new clients and persuade existing ones to spend more money with you.
Bring in new customers using paid advertising strategies that showcase your promotion, and use social media and email marketing to entice existing customers to shop with you again.
Discounts and promotions are also a wonderful approach to provide your subscribers more value from your email campaign.
2. Use segmentation to make marketing communications more relevant.
You’ll be collecting data over the holidays that will help you improve the effectiveness of future marketing communications. You want to make your messaging as relevant as possible for each potential customer, from ads to email and social media.
You can utilize email to fuel content for future communications by using click segmentation and seasonal purchases.
To effectively monetise your ad spend in the future, you should use keywords, geographical targeting, and even demographic information in your paid ads. Make separate advertisements for different segments of your audience.