Influencers who are nano-sized
(1,000 up to 10,000 fans)
Micro-influencers (10,000 to 50,000 followers)
Middle-end influencers (50,000 to 500k followers)
Influencers with a macro-influence (500,000 up to one million fans)
Mega-influencers (1 million+ followers)
When the number of followers increases, so(Click here)does the cost, though most nonprofit influencer partnerships are not paid.There are other compelling reasons to focus on the totem pole as well. Nano – and micro-influencers tend to be:
Contact us easier
In less the demand (so you are more inclined to answer yes)
More active and backed by their followers
Suppose you’re part of a local business. In that case, it’s possible to contact people with smaller numbers — perhaps as low as a few hundred people insofar that their followers are in line with the demographic you want to target.
An example of a nano-influencer who is in the process of promoting the work of a nonprofit organization.
An artist Nate Taylor promotes Geeks Doing Good 2021 on Instagram, the annual charity event through Worldbuilders, which benefits Heifer International. A micro-influencer with less than 4000 users, Taylor gets an impressive 5.7 percent engagement rate on this post.
How to identify and get connected to the right influencers
There are a few categories of people you could contact. But how do you zero in on the best people to be a part of influencer marketing for nonprofit organizations? How do you reach out and get them to join your organization?
If you’re in a position to spend the money, you could invest in software that can assist you in the research process and manage your campaigns. Platforms like Grin and Upfluence have powerful tools that aid you in evaluating and consolidating pertinent content producers.
There are numerous ways for free to identify the best influencers for the rest of us.
Check out your professional and personal social media accounts
You probably are familiar with or follow the most suitable people. Influencer marketing for nonprofit organizations is all about finding similar individuals with a large following. Who are you influenced by? Begin with them.
Use hashtags to search for hashtags that are related to your brand as well as the cause.
The glue is the hashtags that bind all nanospheres conducting simultaneous conversations. Find out who is already advocating on behalf of your business. Develop these relationships. If any have significant followings, it could be beneficial to talk with them about a formal collaboration and produce content.
Tags for searches that are related to your mission as well. Who are the voices that dominate this conversation? Who are the most engaged rates?
Make use of free tools.
Certain social media platforms have tools built into their platforms that can assist you in identifying and evaluating users with an audience. Twitter’s TweetDeck is a great illustration.
There are also tools for social listening and platforms for marketing influencers that offer no-cost plans or trial versions. They’ll produce lists of influencers with relevant profiles and their ranking for you.
Once you’ve identified the people you’d like to work with, it’s time to get in touch.
Keep an eye on them through their most-loved channels
Ideally, you should establish a record of engagement before when the time comes to ask them to work for you. Also, it would help if you understood their style and personality to make sure they are a good fit for the organization.
Influencers with a long history will usually publish information about how you can get in touch with them through their profile or dashboard. Follow their guidelines.
The majority will request that you contact them via email. Make your messages brief and concise introduction, including a short description of yourself and what kind of partnership you’re hoping to create. If they’re interested, arrange a time to talk about the possibility of working together on the phone.
Your email must also be personalized. Let them know why you’d like to collaborate with them and how you believe they’ll connect to your company’s vision. There’s nothing more unattractive than an email that looks like a formal email.
Be respectful of their time.
Keep in mind that it’s their job, so you’re (probably) soliciting them to perform the task at no cost. Be productive, and be honest regarding your expectations.
Also, thank them for everything they do for you.
Ideas for influencer marketing for nonprofits
You’ve found your ideal partner. However, what are you going to do? Design your campaign around one of the following goals.
The purpose of influencer marketing in the nonprofit sector may be as simple as bringing awareness to an issue in your community. Invite your influencers to use their megaphones to draw attention to an upcoming advancement or interesting statistic.
Make them aware of an invitation to action also, which gives those concerned with the issue a chance to be part of the solution instead of just being amazed by the case.
Create content with high-value
Content creators typically have experience and tools for production that nonprofits cannot beat. Instead of posting a few short pieces, Ask them if they’d be willing to work with you on a video of a brief length or an additional, larger project.
You can gain many benefits from the appropriate content and posting it on social media platforms and your website. It could help present your company or answer the most frequently asked questions.
Promote your next fundraiser
Make sure to share your nonprofit’s calendar of events, so they can promote your message and encourage more people to attend. If they can hear, have them tweet about the event as well. Ensure that people know what they’re missing out on, and they’ll be more inclined to attend the next one.
Co-host an online event
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